For local governments, community events are one of the most effective ways to strengthen neighborhood bonds and facilitate citizen engagement. Community event managers realize this and are preparing their summer events. But how do you ensure your plans go off without a hitch? By using professional event management and ticketing software.
The best event ticketing software and event management solutions help organize ticket sales, delegate responsibilities, keep track of financials, and more.
What Is Event Management and Ticketing Software?
77% of all tickets are purchased online
Event management software is a digital tool that helps community event managers plan, execute, and orchestrate their events. Especially with warmer months ahead, those events might include:
- Concerts
- Festivals
- Exhibitions
- Conferences
- Sporting events
- Ceremonies
- Marathons
- Rodeos
- Camping and Recreational Sites
- And more
Ticketing software handles the ticket purchasing process so you don’t have to. Because tickets are often the primary revenue source for an event, it’s essential to have a system in place to facilitate safe and quick purchases.
3 Ways Local Governments Benefit from Event Management Software
Using the best event management software means accessing integrated payment options, advanced ticketing systems, high-level management tools, and top-notch security features.
Here are the top three benefits of using event management software.
1. Integration with Your Payment System
A billing bottleneck can occur when you lack a streamlined system for payment processes. This creates extra work for your team and leads to a confusing payment experience for your constituents.
The best event management and ticketing platforms will integrate with your payment system so you can handle all your billing in one place. You can also integrate with your existing systems, such as your ERP, CRM, and POS platforms.
2. Better Civic Engagement
Nothing affects community event attendance like a disjointed event payment or sign-up experience. Intuitive, easy-to-use software leads to higher citizen attendance and improved civic engagement.
3. Flexible Payment Options
The payment world is expanding rapidly. Your constituents expect payment options when buying event tickets. When local governments provide flexibility, it provides a familiar, stress-free experience for citizens.
The right event management platform should include several payment options for maximum convenience, including:
- Point-of-Sale Devices
- Mobile Payments
- Text-2-Pay
Why Quality Event Management and Ticketing Software Is Critical for Local Governments
Event mismanagement can fuel distrust among citizens—so you don’t want to be let down by the wrong software. When local governments use platforms that aren’t tailored to the specific needs of government institutions, problems arise and security breaches can happen.
The Wrong Software Can Lead to Inconsistent Brand Personas
With reliable and user-friendly event management and ticketing software, you can establish a brand image that projects competence, order, and professionalism.
An efficient ticketing system and event management platform promote a consistent brand persona across multiple branches of government, leading to trust and confidence in delivering an organized and successful community event.
Citizens Demand Secure Ticketing Software
Governments understand, perhaps more than anyone, the importance of security. Citizens need to feel confident that their local government’s ticketing system will protect their sensitive information. Thus, the best event ticketing software must be secure and provide a fast, streamlined experience that makes citizens comfortable with the process.
Paper tickets contribute to $5M in annual ticket fraud
The Best Event Ticketing Software Doesn’t Have to Cost More
The right software should be the perfect balance between value and features. You don’t want to opt for free platforms, as they often lack the added features and security that government organizations need.
However, expensive platforms can be a challenge for the budget. You need a platform that performs and pays off big time in the end.
Use CORE’s Solution to Get Ready for Your Next Event
Local governments preparing for a busy event season need a capable platform to help them manage their workload. CORE provides a best-in-class event management and ticketing software solution that can revolutionize planning, execution, and management.
